Sunday, March 15, 2009

Opt in Email Campaign: Lessons Learned

By Asem Eltaher

Obviously, the proper and legal usage of email marketing can help you to achieve a brilliant success online and make serious money online from the comfort of your home. However, the illegal use or ignoring some well known rules can destroy all your efforts. So, here are the do and do not do list for you:

Following these points would sky rocket your opt-in email campaign:

1. A common mistake among the beginners in online business is to miss design their sign up form on their home page. It should be in a visible place and have a comfortable style in the sense of the text and colors. Never annoy your visitors with pop up messages asking them quite often to subscribe as this would destroy your credibility.

2. Make the best use of your normal working emails and add a signature to the end of it informing people gently about your mailing list and add a link to your list at the end of your signature so that they link directly to it.

3. Ask your affiliate website visitor in a very clear manner if they would like to be subscribed in your mailing list and take their permission first of all. This way leads to a 100% legal opt in email campaign with no worry at all that you would be one day accused of spamming people.

4. Traditionally, internet users do not offer their email addresses juts for fun. No one would be happy to get 100s of emails on a daily bases. Therefore, they must see something different at your sign up form to offer you their contact details. To do so, clarify briefly and wisely what the win deal for them be if they join your list.

5. Use the feature of an automatic management system to welcome any new subscriber in your email marketing list with nice free information and tell him/her what to be expected in the next few days.

Never do these if you are interested to set a successful opt in email campaign:

1. In case that somebody wrote you an email asking about something, never add his email address automatically to your mailing list. This would be understood as miss use of the data unless you ask for his/her permission first to guarantee legal web marketing.

2. It is not generally true that every list of contacts is an opt-in list. It might be the case it is a list of people who are interested to be contacted just in certain situations. Therefore, check the type of the list before starting your sending out your emails.

3. Abuse peoples trust. This is a sure way to ruin your brand and you. Soon enough they will ignore your messages and your email campaign will fail.

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