Friday, February 20, 2009

3 Basic Tips for Optimizing Your Videos for the Search Engines

By Richard M

Whew! The hard work is done right? You've put blood, sweat, tears and cash into the creation of your video content and now it's up on the web. If you publish it, they will come right? Wrong! You've got some more work that needs to be done before the masses come rushing to watch your videos and the first thing you need to do is to get the search engines indexing your videos. So here are a handful of tips so get reading already because time is a wasting.

Keywords "These most precious and important of things are necessary or all content. But not only necessary they must be accurate in order to be useful. If they're not then you won't get the traffic that you want or the search engines will not list your content as high as you'd like. So be very picky when you set forth your keywords for your video. Once you have them chosen then it's time to implement them. Make sure you use them in all the appropriate fields and definitely be sure to have them in the title of your video as well as the description.

Video Sharing Sites - Comscore says that YouTube gets more search traffic than Yahoo does. So if you really want people to find your video you might want to put it there just to be sure. You'll still have keywords and other things you need to fill out to help people find you content and you can even make a channel to extend your brand. There are numerous other places that you can submit videos as well and some of them you don't even need to actually upload the videos but can use RSS and MRSS (see below).

RSS and MRSS "RSS is a great way to tell the search engines about your more static content but what about your media content? Well that's where the M in MRSS comes in. The media RSS protocol is used to tell the search engines where and what media content is being published. These are pretty handy files as they can be auto-updated so that the search engines always know when you publish new content.

Three simple things you can do to help get your videos noticed by the search engines. No they're not the only things you can do but are more like the tip of the iceberg. These are probably three things that you will most often see suggested by SEO people. They are not the only things you can do and others include good content that's interesting and easy to share with others.

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