Wednesday, January 21, 2009

Professional Tips On Attaining Victory In Sales Negotiation

By Chris Channing

The right sales negotiation experience alllows even average consumers to barter their way into a less expensive lifestyle. More importantly, training in sales negotiation allows those in the business field to obtain more capital and resources from a single deal, further empowering their company to success.

Sometimes it is better to focus on what not to do, rather than first jump into what to do correctly. Amateur buyers are encouraged to show little need for a service or product, or even stress a time constraint to sellers. Doing so will cause the seller to believe that the seller is providing a valuable service, and feel in charge of the negotiation. Obviously, this is a dangerous turning point that the buyer should avoid.

Most are familiar with the idea of giving the least amount of ground as possible in an initial sales negotiation, but it does need mentioning. Giving a higher submission to the seller's request initially will make the seller curious as to how much the buyer can really afford to lose in the negotiation. This also tends to drag out the sales negotiation, which can lead to frustration and general ill will. Allowing for only marginal changes to the original offer is the best bet in any sales negotiation.

No one can say no to a free lunch, and for the buyer, giving out a free lunch to the seller can benefit them in multiple ways. First, the gesture is well received and the seller will become more apt to give a better deal as a result of the kind gesture. Second, it allows the buyer to study the seller, and what the seller is capable of. While at the table, try enquiring about the seller as much as possible, while giving out relatively little information of yourself. Doing so gives the buyer the upperhand in predicting how a sales negotiation will pan out.

Sometimes it isn't such a bad idea to take the example of car salesmen. A car salesman will commonly resort to tactics that make an offer seem final, but keep the tone of negotiation on light terms. This is sometimes done through deferring the blame to a superior. When pressed for a lower price, stating that one's superior has only allowed for a certain price drop will let a seller remain firm, yet also keep the negotiation atmosphere on friendly terms.

Power in negotiation stems from whichever side has a strong walk-away position. Both parties usually try to stress that the other party needs them - and the one with the greatest need usually takes the undercut. Needing to close the deal on the table usually comes from having a weak second to best offer. So build up a good second option, and you'll feel the pressure lift from your shoulders. Following the above tips and staying confident will do wonders for your negotiation outcome, although professional negotiation training and reading books on the sales negotiation are almost mandatory for getting the process down to a science.

Final Thoughts

For more information on the subject of sales negotiation, check the local bookstore and go online for more tutorials in the subject. A few days staying inside on a rainy day reading more on the subject can have a profound impact on your ability to be successful in business.

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